5. - 11. ICESR 04-10-2007 - Laserfiche WebLink

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6. Ice Sales /Ice Rates Attached for your review is the resent Minnesota Ice Arena Managers Association (M.I.A.M.A.) survey. As you will notice the hourly rate of some Arena's is approaching $200.00 an hour. When considering raising ice costs we have to take into consideration several factors. What are other rinks charging in our region, the Arena's expenses, and how it is going to affect our customer base? After researching and considering the above items, I am recommending that we raise our seasonal rates (September through Mid March) to $163.00 an hour for prime time ice, and $135.00 an hour for non prime time ice. Attached for your review is a graph of the customers during the 2005 - 2006 season and the 2006 - 2007 season, along an itemized break down of ice hours that they rented during each season. Even though we increased ice rentals in some areas, there were other areas where ice rentals went down resulting in a net loss of about 100 hours. Some of the lost hours came from the summer months where a few of the clinics had to reduce the amount of hours they rented due to low registration numbers. Due to low registration numbers the following clinics will not be returning to the Arena, John Bazzachini and the Adam Hauser Goalie clinic. Along with these two clinics we will no longer have the Roger's S.T.P. clinic due to the fact that they will be holding this clinic at their own rink. The Northwest suburban High school hockey league that rented evening hours in June has dropped their league and will be looking at running a roller blade clinic at the Arena instead. In all, I expect to sell about 1001ess hours this summer than last summer. To try to make up some of the lost hours in the off season, we are planning on marketing the Break Away program more aggressively to expand the number of teams that are participating in it. We will also be looking at other programming ideas, such as broomball and off season hockey tournaments. 7. Concession Stand The operations of the concession stand went very well this pass season. One area that needs to be worked on is the profit margin. Last year we were at about an 18.5% profit margin, my goal for next season is to get it above 20%. This season we introduced Caribou Coffee along with smoothies. Both sold very well and the profit margin on coffee is about the same as when we were selling the New England brand. This summer I will be looking at some options of purchasing our own coffee machines. With our own machines we do not have to lease the machines from any company which brings down the price of the coffee we purchase which will then increase our profit margin for coffee. Besides keeping them clean, the coffee Machines are pretty much maintenance free, however the initial cost of the machine can be expensive.