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6.Ice Sales <br />The attached chart shows atwo-year history of how many hours were rented each year <br />and who is renting them. As noted in the finance information, the substantial increase in <br />ice hours sold during the 2003 - 2004 season and the 2004 - 2005 season is largely due <br />to the Barn having ice on schedule. Also noted in the finance information was the fact <br />that we sold an additional 100 hours of ice for the months of January through May this <br />season from the same time period in 2003. Most of these increased hours came from non <br />prime time hours, which typically indicates an increase in the demand for ice time. <br />Elk River Youth Hockey is requesting more ice hours during the week. To accommodate <br />their request we would have to take ice from one of the High School teams, most likely <br />from the Becker /Big Lake High School Boys Hockey team. Last season Becker /Big <br />Lake booked 77 hours including games; out of these 77 hours, 4 of these hours were on <br />Saturdays, which would leave 73 hours of weekday ice during the season. <br />I have been in contact with the Becker /Big Lake Athletic Director regarding this issue. <br />He is working on booking ice with the Monticello rink, which will be opening this <br />summer. I'm not sure what kind of luck he will have obtaining ice from them, from what <br />I understand, most of Monticello's prime time hours have been spoken for. Since the <br />Arena benefits financially from their games, it would be nice to keep their games, if they <br />could find their practice hours at Monticello. <br />7. Ice Rates <br />The ice rates for the Arena have not been adjusted since the 2003 - 2004 season. At that <br />time, the prime time rates increased from $135.00 an•hour to $145.00 an hour. The non - <br />prime time rates stayed the same ($115.00) as well as the summer rates ($120.00). <br />Attached for your review is the 2004 ice rate survey from the Minnesota Ice Arena <br />Managers Association. After reviewing city rinks that are comparable to Elk River, we <br />are on the lower side of the average hourly rate. <br />Two major expenses that should be considered when looking at raising ice rates are: <br />Utilities and Personnel. These are the two major expenses that every Arena faces, <br />excluding capital improvement items. Since 2002, utilities have gone up over 30%, while <br />personnel has gone up more than 15%. Another area that needs to be considered is that <br />we don't want to price people out of skating in our facility. As you are aware of, hockey <br />is already an expensive sport and figure skating isn't any better. It comes down to how <br />much will the Arena be subsidized from general funds. In past years, the Arena has had <br />funds transferred in from about $20,000.00 to $130,000. <br />My recommendation is that we raise the regular season prime time ice rate to $150.00 an <br />hour and the non-prime time rate to $125.00. I also recommend that the off-season rates <br />be adjusted to $125.00 an hour for prime time hours and $95.00 an hour for non prime <br />time. I'm also proposing some changes to the dates and times of when summer ice and <br />non-prime time hours begin. During the regular season on Sundays, I'm purposing that <br />the prime time rate begins at 10:00 am instead of 11:00 am. Instead of having a date <br />