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Kiver <br />MEMORANDUM <br />TO: Energy City Commission <br />FROM: Rebecca Haug, Environmental Administrator <br />DATE: November I6, 2005 <br />SUBJECT: Staff Comments for Energy City Website Consultants <br />Attached in your packet is a memo from Heidi Steinmetz, Asst. Director of Economic <br />Development regarding the Energy City website redesign. Heidi contacted three web <br />site designers and was asked to answer some questions. The questions the designers <br />asked are listed on the memo from Heidi. <br />Staff and Vance decided to go through the questions and give their opinion. The <br />following is what our thoughts are for the website in the order they are asked on the <br />memo from Heidi: <br />• We like that there is a website but we don't like the lack of information and <br />images throughout the website. We also think the colors need to be changed. <br />• The existing content should be re-thought, edited and new information should <br />be added. <br />• The intent is to have visitors return to the site monthly. <br />• The target audience should be energy-related businesses and the public. <br />• The target audience will want to find out information on how to set-up a tour; <br />what type of incentives the city can provide a business if they locate here <br />(possibly a link to the EDA website). <br />• The stakeholders of the site are the ECC and residents of Elk River. <br />• The ECC and staff will be looking at the results and be accountable. <br />• The ECC and EDA should be willing to invest in building a successful site. <br />