5.5. SR 11-17-2008 - Laserfiche WebLink

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Project Description for Animal & Exotic Wellness Center Applicant: Jina Andrews, DVM Owner: Phoenix Enterprises, LLC Parcel Number: 75-572-0110 Animal & Exotic Wellness Center, LLC will be a full service veterinary clinic located in the Hillside Crossing Mall at 19276 Evans St. NW Elk River, Minnesota. Business Description The majority of pet owners consider their pets to be family members. As the value of pets increases in our society, owners readily seek better and more extensive veterinary care than is available at many veterinary hospitals. Animal & Exotic Wellness Center will offer complete medical and surgical services for cats, dogs, birds, reptiles, rabbits, ferrets, and pocket pets. AEWC will also offer holistic and alternative medicine. By offering specialized care for exotic animals, as well as alternative therapies, a market advantage is created. Currently, community members seeking these services must travel in excess of 30 miles to obtain them. The success of a veterinary hospital is not governed solely by market conditions, but also by the strength of the relationships established between the doctor and client. Dr. Andrews has demonstrated proven success in establishing and maintaining the critical bond between doctor, client, and patient. My clients have come to expect the best care and compassion for their pets. This is a quality my future clients will find refreshing, and will value above all else. Veterinary practices are a safe investment, and are ranked at the lowest failure rate (2- 3%) of all service industries (INC. Magazine, Jan 2002). With Dr. Andrews' S years clinical experience, 3 years as a veterinary office manager, and 3 years as a veterinary hospital owner, the success of the company is guaranteed. Industry and Market Description The surrounding communities that Animal & Exotic Wellness Center would expect to draw clients from are Elk River, Otsego, Big Lake, Becker, Zimmerman, Princeton, and Ramsey. These cities combined compromise over 30,000 households (www.demo raphy.state.mn.us). The number of pets from which AEWC would draw patients potentially includes 18,900 dogs, 21,384 cats, 2,940 birds, 1,470 small mammals, and 1,170 reptiles (www.avma.or~, Veterinary Market Statistics). The communities of Elk. River, Otsego, Ramsey and Big Lake, the closest to the proposed location, are predominantly blue-collar, although the white-collar segment is growing. The neighborhoods are suburban and rural, thus promoting pet ownership as inner city -1-