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Restaurant Marketing Plan <br />ver <br />Purpose: The purpose of this plan is to provide structure and organization for the City of <br />Elk River's restaurant marketing and recruitment efforts. <br />Target Audiences & Goals <br />Target Audience Goal <br />Restaurant real estate brokers Communicate site options & development <br />0 ortunities <br />Restaurant owners Same as above/entice owners to locate in Elk River <br />Property owners Encourage partnerships between property owners <br />and real estate brokers <br />Marketing Tool Options <br />Tool Description Cost <br />Purchase The EDA would purchase land to reserve it for TBD <br />Land restaurant develo ment <br />Real Estate Hire a restaurant real estate broker through Three-month search for <br />Broker Restaurant Brokers of MN to assist in $10,000 ($5,000 up front) <br /> recruitment efforts <br /> This fee would be paid back <br /> to the EDA through <br /> commissions earned by <br /> Restaurant Brokers of MN <br /> from any sales or leases that <br /> are signed in connection with <br /> this project (the EDA would <br /> be paid back'/z of the <br /> commission earned er deal . <br />signage Woxk with private property owners to develop Street Dept. to create <br /> consistent City sponsored signage for sites at an estimated $212 for <br /> s ecificall slated for restaurants materials er si <br />Ads Place ads in Minnesota Kestaurateur (need to •$375 membership fee <br /> become member of MN Restaurant Assoc. •ad space-$275 to $2,000 <br /> first), which is mailed quarterly to every •ad design-set up fee $100 & <br /> restaurant in MN, their suppliers and all state first hour, $75 per hour <br /> le 'slators circulation of 10,000 thereafter <br />Direct Mail Send letters or other direct mail feces Posta e/ a er <br />