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Department Goals for 2008 <br />De artment: <br />Completed b : Catherine Mehelich, Executive Director <br />Date: Ma 30, 2007 <br />Goal Objective(s) Resources Required <br />Implement Strategic Industrial Utilize communication tools that appeal Professional services (design, <br />Marketing Plan strategies with most to focus group (newsletters, website, print, publishing, website <br />focus on brokers and med- networking opportunities) identified in the development) <br />large industrial users. Strategic Industrial Marketing Plan. <br />Market sale and development Utilize ongoing marketing strategies Professional services (design, <br />of 3 remaining Northstar (signage, website, networking). print, publishing, website <br />Business Park lots development) <br />Implement marketing Utilize marketing strategies to appeal to Professional services (design, <br />strategies for sale and the desired type of development. Initiate print, publishing, website <br />ievelopment of Gateway discussions with the development development) <br />Business Park. community to discuss opportunities. <br />Initiate discussions for securing <br />site location options for <br />expanding inventory of <br />commercial & industrial land <br />for future development. <br />Implement marketing Utilize marketing strategies to appeal to Professional services to design <br />strategies to attract "fine the desired type of development. and implement marketing tools <br />dining" establishments to the Continue discussions with development that appeal to the target market. <br />city. community to discuss location <br />opportunities. <br />Capitalize an EDA Establish a separate account for the Financial accounting and <br />Development Fund for future transfer of revenues to support the annual reporting mechanism to track and <br />acquisitions of capitalization of the fund. Establish maintain the fund. <br />commercial/industrial land and criteria for the use of the fund as it relates <br />related expenses. to EDA statutory objectives. <br />Other Comments <br />The true cost-benefit of marketing <br />efforts is difficult to measure, <br />especially when the primary goal <br />is enhancing the city's image <br />within the development <br />community and the focus <br />audience is broadened. <br />Relatively low cost and more user- <br />friendly communication tools (e.g. <br />website development, news <br />releases) have been the focus of <br />recent marketing efforts as <br />opposed to traditional advertising. <br />