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Pull Factors measure the size of a city's <br />(or county's) trade area. <br />Pull Factor = <br />City Sales Per Capita <br />State Sales Per Capita <br />A pull factor bigger than 1.00 means the city <br />is "pulling" in trade. <br />111\'IHSI I'\iil \11~~I tit~lA <br />2 <br />