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How can Market Area Profiles be used by <br />businesses and- communities? <br />Chambers, economic development professionals, tourism <br />organizations, local businesses, and elected officials will use <br />this information to consider questions such as: <br />• What other businesses might succeed here? <br />• .How can we effectively use media to market our <br />community or business? <br />• Do I have a viable business plan for our market? <br />• How can we change our inventory or expand our <br />product lines to increase profits? <br />• What community events or festivals would attract <br />our trade area's audiences? <br />• What main street or tourism development strategies <br />would work for our market? <br />What is included in the Market Area Profile? <br />Your Extension educator will help you determine whether a <br />simple profile or a customized report of a larger trade area is <br />right for your community. <br />The Simple Report: <br />• Works well for traditional, main-street communities <br />• .Describes customers in your local zip code(s) <br />• Engages the community in a two-hour discussion <br />about results and future plans <br />• Cost: $750 <br />The Customized Report: <br />• Works well for a larger market or a seasonal/tourism <br />market <br />• Is customized from addresses of customers on local <br />business lists <br />• Engages the community in a two-hour discussion <br />about results and future plans <br />• Includes two consultations with a local study group . <br />to guide the analysis <br />• Cost: $1,500 <br />Contact the Extension educator for Community Economics <br />in your area to discuss whether your community should take <br />advantage of the Market Area Profile <br />~~ ~ , <br />StC1e•SS@5 <br />f <br />• n Ret~tr/ Ftrult ~turl~ st~~ '.~-~ <br />ti <, <br />ce~ol-tY3dtscribe~~a tc~~~~~, `. T` <br />circ~~nnt~'~~~ lrtaii' ~ ~~~ <br />stren~~ths. ~~tdl.ncs~es ~' <br />and pattei~u~ <br />3 + , ~S1tZE~f~ 5Yf~1 ~' S ~FfCL ~ fy. '~%' <br />r`r 4trc~l~cgu ~.~:I~~)lksh<)ps~.~~`,~~ <br />c.' +, a{ ,., 7 ~; <br />~_ el rnal}. stores;sut~ne;~ <br />~ fh g' b~dY c~oetom}':~~ ' <br />x;b~~ ~ I <br />• ,~ B1lSiil(',C,C'RCIE'11(IOYI (1)IL~ ~~"~ <br />~ E.t'x)U31,C1()YI ~)1 (1«YCT711 t ~Tet <br />ti, <br />-citizens in~oIceit Ili . v' <br />. lncet~n~ tl~e needs of <br />lo~a~ 6u~iilc ~,. ,' <br />For Americans with Disabilities <br />accommodations, call 612-625-8233. <br />University of Minnesota Extension is an <br />equal opportunity educator and employer. <br />UNIVERSITY OF MINNESOTA <br />~` <br />