9. EDSR 08-11-2008 - Laserfiche WebLink

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The following tables provide information on retail sales by merchandise category. "Expected sales" is a standard to which actual performance is compared. In calculating expected sales, population, income, and typical "pulling power" characteristics are taken into account. Expected sales can be used as a guideline or "par value" in analyzing retail strength. Deviations from these norms can be analyzed to first judge whether they should be considered relevant. If the differences appear to be significant (whether in dollar amounts or relatively with percentages), additional consideration is merited. Categories with undesirable performance may be further examined for potential corrective action. It is also important to determine whether or not the situation is relatively uncontrollable due to external or extenuating circumstances. In cases of favorable differences from expectations, the positive aspects should be identified and built upon. Trade Area Analysis by Merchandise Category, 2006 Variance Between Actual & Expected Expected Actual Trade Area Percent of Sales Sales In Dollars As % of Pop. Gain or Number Total Merchandise Group ($millions) ($millions) (millions) Expected Loss of Firms Sales Vehicles & Parts $6.54 $14.43 +$7.gg +120.5% 26,859 18 5.6% Furniture Stores $2.36 $0.24 -$2.12 -89.9% -20,027 6 0.1% Electronics $1.23 $1.86 +$0.63 +51.5% 11,467 7 0.7% Building Materials $17.40 $82.98 +$65.58 +377.0% 84,004 12 32.2% Food, Groceries $9.85 $18.55 +$8.69 +88.2% 19,664 9 7.2% Health, Personal Stores $1.77 $1.73 -$0.03 -2.0% -438 11 0.7% Gasoline Stations $2.93 $4.27 +$1.34 +45.6% 10,165 8 1.7% Apparel $1.02 $1.48 +$0.46 +45.2% 10,072 15 0.6% Leisure Goods $1.42 $1.67 +$0.25 +17.6% 3,912 19 O.ti% General Merchandise Stores $25.93 $63.50 +$37.57 +144.9% 32,290 5 24.6% Miscellaneous Retail $9.19 $15.09 +$5.90 +64.3% 14,318 66 5.8% Amusement & Recreation $2.22 $1.70 -$0.53 -23.6% -5,268 10 0.7% Accomodations $4.08 NA NA NA NA NA NA Repair, Maintenance $3.10 $6.74 +$3.64 +117.5% 26,179 33 2.6% Personal Services, Laundry $1.39 $2.38 +$0.99 +71.5% 15,925 41 0.9% Total Taxable Retail & Service $106.74 $257.90 +$151.16 +141.6% 31,561 481 100.0% *All retail and service categories are included in Total Sales, including some categories not shown. Therefore, the merchandise groups shown here generally will not sum to Total Sales. Page 13