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F.XECiJT1VE SUNIldIARY <br />Intr®duction <br />Maxfield Reseazch Inc. was engaged by the City of Elk River to conduct mazket reseazch and <br />provide analysis regazding current market conditions and the potential demand for retail and <br />industrial space at the Gateway Business Center. <br />The scope of this study includes an assessment of the Gateway Business Center as a site for <br />highway retail and light industrial uses; an analysis of the relevant demographic growth trends <br />and characteristics affecting retail demand and industrial demand in the area; an assessment of <br />retail and industrial development trends and current mazket conditions; and a projection of <br />demand for these uses that could potentially be captured by the Gateway Business Center. <br />It~ta~ C®ncl~asi®a~as <br />The following bullets s»mmarize our findings for retail uses at the Gateway Business Center. <br />® The parcels designated for retail use at the Site suffer from access and visibility issues. <br />The northwestern portion of the Gateway Business Center would have better access, due to <br />its proximity to 171st Avenue, but visibility is less than desirable because of the distance to <br />Highway 10. This area might have some marketability for destination retailers. However, <br />because there are several developable parcels in the immediate area that have better visibil- <br />ity, retailers would be more attracted to these sites. <br />'The southwestern portion of the Gateway Business Center would have good visibility from <br />Highway 10. However, the access is poor. Customers would have to exit at 171st Avenue, <br />continue south on a proposed connector road, and finally tum down an access road or cut- <br />de-sac. We believe retailers would find this access too burdensome for customers, making <br />these parcels uncompetitive in the market. If access could be improved through the devel- <br />opment of an intersection at 167th Avenue, this parcel would have better market appeal. <br />d The retail market is strong in the Elk River Market Area, primarily driven by household <br />growth. The overall vacancy rate for competitive properties is about 10%, which is comps <br />rable to the northwest Metro Area as a whole. <br />® Most potential retailers, however, would prefer to locate along the Highway 169 retail <br />corridor north of the Site. ®ther competitive sites in Ramsey, Otsego, and Rogers would <br />also impact demand at the Gateway Business Center. The overall competitive market fur- <br />ther reduces demand at the Site and ultimately would result in lower lease rates achievable at <br />the Site. <br />Based on our Site analysis, demographic analysis, competitive market analysis, and inter- <br />views with retail brokers, we find demand for about 4,000-square feet of additional retail be- <br />tween 2008 and 2015. <br />MAA'~j„v jSESEARCH INC. <br />