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4. Key Messages <br />This downtown revitalization is important to our community because it will <br />enhance downtown Elk River's role as a retail, commercial and residential area <br />and revitalization investment in the downtown business district. <br />• The City understands that construction is going to be disruptive for downtown <br />businesses, their employees, and residents and other customers who travel <br />downtown. <br />In order to keep businesses informed the City has established a construction <br />contact person who will provide Web site updates at the beginning of each week, <br />stop by affected businesses when URGENT construction flyers need to be <br />distributed, visit the construction site as needed, and act as a sounding board for <br />businesses. <br />• It is important that businesses, their employees and residents provide the city <br />construction contact person with feedback throughout the construction process on <br />issues so the City can stay on top of them and coordinate with the developer. <br />• The City will be providing weekly updates on its Web site, in addition to news <br />releases to the newspaper, Q&A newsletters and articles in the City's newsletter, <br />The Current, to keep everyone in the community informed of construction <br />progress. <br />5. Communications Tools <br />Tool Descri tion Timin <br />Vision Piece A four-color piece, typically 4 pages (11'by 17" Summer `OS <br /> folded) which provides project goals, project <br /> description and time frame and images and <br /> graphics of project upon completion. Piece <br /> provides opportunity for public to connect City's <br /> goals to actions, informs of time frames and <br /> provides a text and graphics "vision" for completed <br /> ro~ect. <br />Vision Boards with graphics of completed project and Summer `OS <br />Boards projected date of completion to be displayed in <br /> prominent spots in the community (downtown <br /> business windows, Cit Hall, etc.) <br />Signs Sign or signs downtown at construction sites with King Ave.-April <br /> graphic of completed project, date of completion, 'OS (completed) <br /> contact phone number. Bluff & Jackson - <br /> Summer `OS <br />2 <br />