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<br />2000 also saw the installation of new outdoor signage and initiation of semi-annual <br />wine sales in spring and fall. We expanded our advertising to include Valpak, a <br />coupon packet many households receive by mail, which proved to be very <br />effective. <br /> <br />You will notice that the first four goals for 2000 are the same as they were for <br />1999. This is intentional and they will always be the same. We must continue to be <br />profitable for the City of Elk River but this would be difficult if we neglect training, <br />product knowledge, and customer service. <br />