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<br />MARKETING ACTIVITIES <br />Strategic Industrial Marketing Plan <br />In the Spring 2000 the EDA hired Duckor & Associates, Inc. and appointed a seven-member <br />taskforce to complete a Strategic Industrial Marketing Plan, which was adopted in June. The <br />three-year plan outlines activities necessary to attract and grow light industrial businesses. <br />Staff began implementing activities within the Plan including identifying key accounts and <br />compiling a site inventory. <br /> <br />Customer Service & Siting/Expansion Process Plan <br />Providing exceptional location site services is key to expanding Elk River's industrial base. <br />Duckor & Associates, Inc. began facilitation of a Customer Service and Siting/Expansion <br />Process Plan with key staff persons who are involved in industrial development projects. <br />Completion of the Siting/Expansion process is anticipated for Spring 2001. <br /> <br />Communication Strategy & Brand Plan <br />Duckor & Associates, Inc. began facilitation of a Communication Strategy and Brand Plan <br />with a staff taskforce in Fall 2000. The tagline "Light Industrial Hub of the Northwest <br />Metro" was selected to position Elk River within the industrial business and real estate <br />development community. The Communication Plan is anticipated for completion in 2001 and <br />will result in the creation of coordinated and professional promotional materials and messages. <br /> <br />In October, the City of Elk River participated with the MN Department of Trade and <br />Economic Development in the recognition of MN Manufacturers Week. A tour of Aggregate <br />Industries, Elk River block plant was sponsored by the EDA. <br /> <br />Holt & Jackson Development <br />The City approved a proposal from H.J. Development, L.L.P. in October to purchase the city- <br />owned Holt & Jackson site for $350,000. H.J. Development submitted development plans to <br />construct a 14,000-square foot multi-tenant retail facility on the site. The tenants of the facility <br />will include a day spa, upscale meat retailer, and coffee shop. Closing of the land sale and <br />construction of the project is anticipated to occur Spring 2001. <br /> <br />CENTRAL BUSINESS DISTRICT ACTIVITIES <br />King & Main Development <br />The Housing & Redevelopment Authority considered four proposals for the development of <br />the TIF No. 16 King and Main redevelopment site. The HRA selected the proposal by First <br />National Bank of Elk River, N.A., who offered $175,000 for the site. Construction of a <br />25,000-square foot office building began in November and completion is anticipated for June <br />2001. The sale proceeds and tax increment generated by the new construction will reimburse <br />the HRA for the initial acquisition, demolition and cleanup of the redevelopment site, which <br />occurred in 1996. <br /> <br />Downtown Redevelopment Plan Authon'zed <br />In October the HRA and City Council held a worksession to discuss 'future central business <br />district redevelopment activities. Design for the replacement of the "red" sidewalks was <br />discussed for construction in 2001 in conjunction with Municipal Utilities electric line <br />relocation project. The HRA authorized staff to complete a downtown redevelopment plan <br />to provide direction for future redevelopment activity in the CBD. The Redevelopment Plan <br />