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~•1 ~ Downtown Business Marketing Plan <br />LVer Keeping Downtown "Open for Business" During Construction <br />Purpose <br />The purpose of this plan is to provide a structure and organization for downtown business <br />marketing efforts with target audiences throughout various construction projects happening <br />downtown Elk River, which are projected to last from Spring 2006 through Fall 2007. <br />Construction Timeline <br />The Bluffs of Elk I~wer Construction ...............Spring 2006 through Summer 2007 <br />Jackson Place Construction ..........................Summer 2006 through Fall 2007 <br />The Bank of Elk River expansion project........Spring 2006 through Spring 2007 <br />Rivers Edge Commons Park construction.......Summer 2006 through Fall 2006 <br />Target Audiences & Marketing Goals <br />Target Audience Marketing Goal <br />Elk River residents Retain current downtown customers <br />Non-resident customers Same as above <br />downtown (those who <br />work in Elk River or <br />other current <br />downtown shoppers) <br />Marketing Tools <br />Tool Description Timing <br />Ads Place ads in the Elk River Star News (print ads and Weekly during <br /> ads on their Website) stating that all downtown traffic rerouting & <br /> businesses are open for business (include the best bi-monthly or <br /> ways for customers to travel and park downtown) monthly for <br /> duration of <br /> construction <br />Signage -Many traffic signs directing downtown customers Spring 2006 <br /> of parking and traffic issues <br /> -"Downtown is open for business" signs in <br /> locations such as on the Kemper Drug building <br /> facin H 10 and other ke locations <br />