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Case File: V 08-06 <br />Page 2 <br />Elk River Ford <br />Free standing signage <br />Existing si~na~e Proposed Signage <br />Ford Sign Ford Sign <br />Chrysler Sign Chrysler Sign <br />Ford Truck Sign <br />Message sign Message Sign <br />ER Ford A ID @ 171st New ER Ford A ID @ 171st <br />New ER Ford A ID (c~ 173xa <br />Total of 5 signs Total of 6 signs <br />Financial Impact -None <br />Attachments <br />Location Map <br />Sign plan and specs <br />Sign location map <br />General Information <br />Elk River Ford <br />Area Identification sign variance <br />A licant Scott Powell <br />60 Day Rule The application has been deemed complete as of April 28, 2008. <br />The City must take action by June 28, 2008 <br />Re nested Action Variance from number of Area Identification Signs permitted <br />Location and Size 17219 Highway 10 <br />Overview <br />The applicant is requesting a variance to permit one additional Area Identification Sign, over the <br />established maximum of 1 for the subject property. <br />Applicable ReQUlations <br />Variance Criteria <br />7. Literal en~orcesnent of the ordinance will cause undue hardshib. <br />signage is an important aspect of nearly all commercial businesses. The City must balance the <br />needs of an individual business with the needs of businesses in the immediate area, as excessive <br />signage leads a perception of clutter, may be confusing, and detracts from the image of the <br />community. The ordinance establishes clear sign regulations that provide several options fox <br />signage for each business. No hardship on the subject property has been demonstrated. <br />S:\PLANNING ivLt1IN\Case Files\Variance\V 08-06 Scott Powell\BOA staff report Powell 6-10-08.doc <br />