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(more on `BetaiT TrudeArealysis"i An important business development tool, Retail Trade Analysis is affordably available to Minnesota's communities through the University of Minnesota Extension Service. Support from the Blandin Foundation allows your community to access this important data at a fraction of the cost others charge to deliver it. Each corrrmunity that purchases the Retail Trade Analysis will receive a printed report for their community and county, a digital presentation file, and a computer file from which to make additional copies of their report. Each individualized report will define the pull factors available to your corrrmunity. The report will also describe your community's current local retail market, evaluate your retail trends, show how your community compares to others, and evaluate how your actual sales compare to your sales potential! (more on "Small Store Success ,Strategies") Small Store Success Strategies is an important mainstreet business tool! D Discover how to know your customers better, and what that should tell you about your retail strategies. C Learn how to have high expectation and high performance. D Identify ways to provide outstanding service to your customers. D Learn marketing and merchandising strategies to keep you competitive. D Learn how to price against unbeatable prices? We give you effective pricing strategies. D Understand why advertising works, and how it might help your business. D Leam how effective return policies and store hours can help y0U rPdCh mOr"e CUSton7P.rS. ~ L/nderstand how to turn handling custaner complaints into new sales opportunities. ~ Learn to improve business operations and much more! Retail Trade Analysis and Small Store Success Strategies work together, but cornrnunities can dioose to participate in either or both. The "strategies" workshop is usually organized by business associations or economic development entities for retailers in their community. The "analysis" program is designed to help economic development units, retailers, bankers, chambers of commerce, local media companies, public officials and others plan for a healthier retail market. For more information on the costs for bringing these programs to your corrrmunity, or to arrange to sponsor a program in your town, contact a regional extension educator for corrrmunity economics at the University of Minnesota Extension Service. Regional Extension Educators, Community Economics -Northwest- -Northeast- Ryan Pesch; 218-998-5794; pesch@umn.edu Liz Ternplin; 763-767-3880; ternplin@urnn.edu -Southwest- -Southeast- David Nelson; 320-589-1711; nelso417@umn.edu Bruce Schwartau; 507-536-6308; bwschwar@umn.edu Contacts in the Seven-County Metropolitan Area Sherri Gahring; 612-624-1708; sgahring@che.umn.edu Kent Gustafson; 612-625-8274; kgustaf@umn.edu For More Information Also Check: www.extension.umn.edu/retai! Community Vitality: Strengthening Local Economies Through Informed Community Decisions Your Partner in Creating A Vital Community -For More than aCentury -The University of Minnesota Extension Service Find More University of Minnesota Extension Service Materials on the World Wide Web www.extension.umn.edu © Copyright 2005, Regents of the University of Minnesota. All rights reserved. Address copyright inquiries to: Copyright Coordinator, University of Minnesota Extension Service, 405 Coffey Hall, 1420 Eckles Avenue, St. Paul MN 55108-6068; e-mail copyright@extension.umn.edu; fax 612-625-2207. This publication is provided for educational purposes only. The University of Minnesota Extension Service is an equal opportunity educator and employer. In accordance with the Americans With Disabilities Act, this material is available in alternative formats upon request. Please contact your University of Minnesota Extension Service county office, or outside of Minnesota contact the Distribution Center at 800-876-8636. June 2005 / M1189