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Residents' Exercise and Fitness Activities <br />More than half of residents are currently involved in regular physical exercise or recreational <br />activities, and about one in five currently belong to a health, fitness, or recreational facility. <br /> · ., When marketing to the community, the YMCA should take note that the community <br /> is physically active. Since only a small number currently belong to a fitness center, <br /> the YMCA should encourage the community to join the YMCA in order to participate <br /> in these programs and other activities. <br /> <br /> -* In order to better understand its current and potential market, the YMCA may wish to <br /> investigate the cost and services of competitive fitness centers. <br /> <br />~-t NielllN & Associms, Inc- <br />2001 Elk River YMCA Study <br /> <br /> <br />