Laserfiche WebLink
Whether Residents Feel that a New YMCA Should Be Built In Elk River <br /> <br />More than eight in ten residents feel that a new YMCA should be built in Elk River; only five <br />percent do not think a new YMCA should be built. <br /> <br /> ,- Community support is extremely strong for building a new YMCA in Elk River. This <br /> information should also be leveraged in building community alliances and in <br /> fundraising efforts with public and private businesses and foundations. <br /> <br />Residents' Level of Interest in Selected ProRrams and Facilities <br />VVhen asked their interest in a variety of programming and facilities, residents expressed the <br />most interest in the following: an indoor pool or aquatic center, a walking and jogging track, a <br />sauna or whirlpool, and cardiovascular machines. <br /> <br />Senior programming and youth programming are of interest to a sizable percentage of <br />residents (20% and 44%, respectively). Specific youth programming of greatest interest to <br />residents includes: after school swimming lessons, teen center which offers social activities on <br />weekends, and a center with age appropriate equipment and activities for children. <br /> ,- The YMCA should assess the feasibility of providing the programming and facilities <br /> listed above. The YMCA may also wish to design marketing materials that highlight <br /> these programs and facilities. <br /> <br /> ,- The YMCA should also recognize that it may serve diverse audiences including <br /> seniors, youths, and families when designing its facility. The YMCA should also <br /> consider segmenting market appeals to highlight the programs and services <br /> appropriate to the different needs of these audiences. <br /> <br />Factors Influencing Residents' Decisions to Join the YMCA <br />The factors that are most influential in respondents' decisions to join a YMCA in Elk River <br />include cleanliness of the facility and a safe environment. Also influential are the hours the <br />facility is open, the types of programming offered, and the availability of programs and activities <br />to fit their lifestyles. <br /> <br /> ,- Steps must be taken to ensure a safe facility and surrounding environment. <br /> Cleanliness must also be ensured. The YMCA should publicize these aspects and <br /> be certain to maintain high standards in these areas. <br /> <br />2001 Elk River YMCA Study <br /> <br /> <br />