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Agenda Item <br /> <br />NCDA 2001 COMMUNICATIONS SUMMARY PLAN <br /> Prepared by: Himle Homer Inc. (As of 1/22/00) <br /> <br />Q. Prepare plan/budget <br />rn Ongoing strategy development <br /> NCDA meetings <br /> Activity & budget reporting <br /> <br />Scientific survey/poll of corridor residents <br />Obtain/analyze MNDOT & other research <br />Optional: communications/public affairs audit <br /> <br />Revise update/newsletter format <br />Enhance web site - navigation, recruitment feature, email updates, content, design <br />Update PowerPoint presentation <br />Develop miscellaneous materials <br />Optional: update portable display and video <br /> <br />Target audience databases (business, labor, govt. officials, education, etc.) <br />Recruit/manage corridor residents interested in project <br />Mass mailing database <br /> <br />2X newsletter to corridor residents (recruit web sign-up - "Northstar Net") <br />Point of Purchase display brochures (with web sign-up) <br />2X Pre-written newsletter stories <br />Email updates to persons on "Northstar Net" <br />Bus service marketing plan <br /> <br /> Media lists <br /> Update media materials/kit <br /> Editorial visits <br /> Develop story ideas <br /> News releases distributed <br /> Arrange media interviews - print, radio, cable TV <br /> Draft/place news paper op-ed <br /> Letters to the editor <br /> Distribute"Northstar Community Update" to corridor media <br />[] Optional: radio actualities (recorded news releases) <br /> <br /> <br />