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Elk River, Minnesota Market Study (CRO002 - February 2002) Page $ <br /> <br />Competition <br /> <br />Number of Facilities - Total <br />Total Trade Area Potential <br />Facility Sales Within Trade Area <br />Percent of Sales from Trade Area <br />Float <br /> <br /> 17 <br /> <br />$12,681,701 <br /> $9,461,500 <br /> 74.61% <br /> $3,220,201 <br /> 25.39% <br /> <br />Highest Volume Facility <br /> Northbound Liquor (Map Key 1) <br />Largest Facility <br /> Northbound Liquor (Map Key 1) <br /> <br />$4,000,000 <br /> <br /> 4,50O SF <br /> <br />Sales Per Square Foot - Average - Sales Area <br /> High (Hacks - Map Key 12) <br /> Low (P&A - Map Key 6) <br /> <br /> $536.00 <br />SI,200.00 <br /> $142.86 <br /> <br />Combined, the 17 facilities contain a total of 37,700 square feet with total sales of $20,230,000. <br />The facilities average 2,218 square feet and $1,190,000 in sales. The average sales per square <br />foot are $536:60. Northbound Liquor, currently the largest facility in the trade area, is the market <br />share leader with a 25.23% market share, followed by Lake Center Liquor (Big Lake) with a <br />10.41% market share and Hi-Way Liquor (Monticello) with a 9.94 % market share. The other 14 <br />stores affect the trade area to a lesser degree, with the best market share of these stores <br />belonging to Riverview Liquorette (5.24% market share) because of its location in the center of <br />Ostego. <br /> <br />Dakota Worldwide Corp. <br />4801 81~ Street, Suite 105 · Minneapolis, MN 55437 <br />Telephone 800.475.4505 · Fax 952.835.4461 <br /> <br /> <br />