6.0. SR 04-08-2002 - Laserfiche WebLink

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Year in Review MARKETING ACTIVITIES 2001/ldvertising Campaign In accordance with the Strategic Industrial Marketing Plan, a focused advertising campaign was started in 2001. The attached advertisements featured Elk River's high technology industries Tescom, Cymbet, Marketech, Sportech, and SoftPac. Advertisements were published in the Turn Cities Business Month~, MN Real Estate Journal, MN Real Estate Leasing Guide and Job Shop Technology. The following companies co-sponsored the advertising campaign: The Bank of Elk River, First National Bank of Elk River, Reliant Energy, Northstar Access, and Genesis Business Centers. Marketing Events In October, the City of Elk River participated as a co-sponsor of the MREJ Site Selection Conference. The conference focused on the strategic elements of corporate site selection process and was attended by over 250 real estate brokers and developers. Economic Development staff participated on a panel discussion highlighting the City's site selection and economic development services. Participation in the event was a strategy for building relationships with key accounts. Key accounts identified from the Strategic Industrial Marketing Plan included the following major real estate brokers and developers, Colliers- Towle, Opus NW, Cresa Partners, Northco, United Properties, Cushman & Wakefield, Welsh Companies, Ryan Companies, and Kraus-Anderson Construction. In October, the City of Elk River participated with the MN Department of Trade & Economic Development in the recognition of MN Manufacturing & Technology Month. A tour of E & O Tool, Tescom, and Sportech was sponsored by the EDA and Chamber of Commerce. A luncheon provided a keynote presentation by Rick Speckmann, Amcon Construction. Customer Service ff.~ Siting/Expansion Process Plan In Spring 2001, key staff persons involved in industrial development projects completed the development of a Siting/Expansion Plan. The Siting/Expansion Plan provides a streamlined process for guiding industrial clients through the City's site selection and development process. In addition to facilitating better communication among key departments, a "Location Site Guide" and a "Customer Requirements" form was developed to better communicate critical development issues with clients. The Siting/Expansion process was implemented in Spring 2001, of which five prospects completed the first phase of the process. The Economic Development Department responded to nearly 100 inquiries for commercial and industrial developments as indicated on the attached 2001 Inquiries/Prospects Report. Communication Strategy ~ Brand Plan The Communication Plan was completed in Spring 2001. The results of the plan included an updated City logo and coordinated promotional materials for Economic Development, and the attached Location Site Guide. The Economic Development Department web page was also updated.