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Elk River, Minnesota Market Study (CRO002 ~ February 2002) Page 49 <br /> <br />Definitions <br /> <br />Trade Area <br /> <br />The area containing the majority of the population that could contribute to <br />the sales of a store or stores located at a proposed site or sites, also <br />referred to as the study area. <br /> <br />Pulling Power <br /> <br />The attraction a store exerts upon the population. <br /> <br />Draw <br /> <br />The portion of a store's total business that is derived from the trade area. <br /> <br />Image <br /> <br />Representations of stores' acceptance levels in the trade area. <br /> <br />P.C.E. <br /> <br />Per capita yearly expenditure for liquor. <br /> <br />Float <br /> <br />That portion of the potential within the trade area that is not captured by <br />the identified stores. <br /> <br />Barriers <br /> <br />Physical or psychological obstacles that make it more difficult to travel <br />from one area to another. <br /> <br />ADT <br /> <br />Average Daily Traffic. <br /> <br />Dakota Worldwide Corp. <br />4801 81~ Street, Suite 105 · Minneapolis, MN 55437 <br />Telephone 800.475.4505 · Fax 952.835.4461 <br /> <br /> <br />