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~ TH10/169 Corridor Coalition <br /> <br />• <br />Communications Plan <br />The plan focuses on increasing the awareness and understanding of project needs <br />among local policy leaders and influential state and federal decision makers, and strives <br />to address ways in which the Coalition will support funding applications and <br />opportunities for transportation related improvements on behalf of its members. Key <br />elements focus on both internal and external efforts to enhance Coalition visibility and <br />effectiveness. <br />In 2008 the primary objectives involve engaging policy leaders from member agencies in <br />ways that actively support priority projects, and to provide them with the tools to <br />effectively communicate the need and impacts these improvements will have not only <br />with respect to the agency or community they represent, but to the region as a whole. <br />Enlisting these individuals as advocates will assist in the Coalition's ability to directly <br />influence project timing and funding. Another objective is to demonstrate member <br />benefits at a higher level than in the past, by providing valuable and regular <br />communication regarding projects, upcoming events, legislative updates and funding <br />opportunities. <br />Membership Plan <br />The current membership of the Coalition is made up of both public and private sector <br />representatives. One of the most important aspects of membership is ensuring that the <br />Coalition is regarded as a trusted and valued source of information, and a vehicle to <br />reach key decision-makers regarding transportation improvements by its members. <br />Outreach activities in the way of new member recruitment, retention of existing <br />members, and increasing the level of membership benefits overall, are ongoing priorities <br />of the Coalition. <br />TIi10/169 Corridor Coalition <br />DRAFT 2008 Executive Summary <br />The Tinklenberg Group <br />January 2008 <br />