7.12. SR 02-27-1995 - Laserfiche WebLink

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Memo to Mayor and City Council Page 2 February 27, 1995 ----------------------------------------------- • building and signage that will be placed above the overhead doors will be visible; however, the parking lot and "customer activity" will be less obvious. Staff discussed with the developer selectively removing some of the trees to improve visibility of the free standing sign as well as the wall sign of each of the Auto Mall tenants. This request may have been acceptable by the developer, however, the lowering of the grade was also important and in order to do this the trees would have to be removed. One of the goals staff has tried to accomplish with reviewing development requests along Highway 169 is to maintain various stands of mature trees to enhance the 169 corridor. As you drive north on Highway 169 from Highway 10 there are various groupings of mature trees which add to the image of Highway 169. In some instances, these trees have been compromised completely to improve the visibility to commercial businesses, however, staff believes there can certainly be a happy medium whereby the visibility of commercial businesses can be achieved, while at the same time maintaining the natural aesthetics along Highway 169. I would encourage the City Council to drive Highway 169 and pay attention to the prominence of conifers along each side of the Highway. If this is the • "image" that the City Council would like to maintain as the Highway 169 corridor develops we should work towards a compromise with the developer of the Auto Mall to preserve this character. Recommendation It is recommended the City Council consider this request and apply it to the preferred "image" of Highway 169 corridor. Based on the City Council's discussion and decision on this request, staff will have better direction on how to review and make recommendations for development along Highway 169 and Highway 10. • s:council:automall