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MEMORANDUM <br />TO: Lori Johnson, City Administrator <br />FROM: Tina Allard, City Clerk <br />DATE: August I, 2007 <br />SUBJECT: Mayor and Council Budget <br />City Newsletter-$ 16,000 <br />I would like Council to consider outsourcing the newsletter by hiring Prime Advertising and <br />Design. Prime currently compiles and distributes the Elk River Community Resource and <br />Resident's Guide. They also put together newsletters for the cities of Maple Grove and <br />Champlin. Samples axe attached. Prime is an independent publisher and can limit the content <br />of advertisers more than the city would be allowed to do. <br />Prime would cover half the printing costs in the beginning. The city would need to cover the <br />other half, which would be $1,774 per issue ($7,096 for the year). Prime has stated they may <br />be able to cover all this cost depending on the success of their ad campaign. If this is the <br />case, the $16,000 in the budget may possibly drop to about $9,000. <br />^ Two color <br />^ Full color <br />^ 4 pages (bi-monthly 6 tunes a year) 12 pages (quarterly with the change of seasons) <br />^ Inserted in Star News ^ Distributed directly to resident's mailboxes <br />^ Staff time to create newsletter ^ Designer would handle the pxepaxadon and <br />(approx. 1 week) bulk mail distribution <br />Disadvantages of Current Setup <br />^ Staff articles have to be edited ox cut completely out due to limited space <br />^ Newsletter can get lost in the paper with all the other inserts <br />^ May not be reaching all residents. (I have lived at my currrnt F.lk River residence for about <br />eigbtyears and only startedgetting the Star News this.cpring.J <br />Advantages of Proposed Option <br />• Directly delivered to mailboxes of residents <br />^ Promote economic development of community due to advertising (some may also <br />consider the ads a con) <br />S:\Clerk\Budget\2008VvIemo to Lori for CC.doc <br />