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<br />Department Goals for 2008 <br /> <br />Department: Cable TV <br />Completed by: Kristin Thomas - Cable Coordinator <br />Date: May 21,2007 <br /> <br />Goal <br />Increase the amount of and <br />timeliness of local productions <br /> <br />Evaluate Annual Report Video <br />from production <br /> <br />To increase resident <br />knowledge of ERtV12 and <br />create a viewing relationship <br /> <br />To involve interested council <br />members in locally created <br />productions <br /> <br />Work with Elk River High <br />School to assign projects that <br />can be aired on the <br />government access channel <br /> <br />Objective( s) <br />To increase viewership and consistently <br />share with residents the quality of life Elk <br />River provides. <br /> <br />Resources Required <br /> <br />Other Comments <br /> <br />To focus on continual creation of local <br />programming in efforts to maintain and <br />add to viewership of the government <br />access channel. <br /> <br />The cost in staff time for this <br />production is well over $8000. <br />The final production is <br />approximately 28 minutes in <br />length, The cost is close to $300 <br />per minute for this program, The <br />production plays on the <br />government access channel for <br />approximately one month at <br />different playback times, The <br />creation of this program <br />consumes the majority of <br />production time for four to five <br />months per year, <br /> <br />Increase viewership, <br /> <br />To create a positive relationship between <br />viewers and council members by making <br />them more available by their inclusion in <br />shows, This will also positively highlight <br />the collective impact the Council has on <br />the community, <br /> <br />To create a mutually beneficial <br />relationship between students and the city <br />cable division, The government access <br />channel would receive free local <br />programming, and in turn, critique <br />productions and provide positive feedback <br />and reinforcement to guide students in <br />enhancing their skills. <br /> <br />Cable staff will have to do most of <br />the ground work. Establishing <br />production parameters and <br />providing topics for productions, <br />Attempts in the past to work with <br />staff at the High School have <br />fallen flat. Staff assumes there is <br />not the time available to the <br />program coordinator to create <br />these necessary foundational <br />pieces, Time will also need to be <br />spent monitoring progress to <br />ensure the program continues to <br />move forward. <br />