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<br />. <br /> <br />As owner of Riverview Sports, I am asking that a variance be granted <br />for the size and location of the proposed business sign under <br />consideration. My request is for a 170 square foot sign to be <br />erected in approximately the same location as the existing sign. <br />If the sign size is decreased or if the sign has to be set back <br />from the property line, it will lose it's visual effectiveness and <br />cause other problems with my business traffic flow. <br /> <br />The sign company designed the proposed sign with limitations in <br />mind. The designer felt that the size and site would be the minimum <br />needed for an adequate readable display. <br /> <br />There is very limited visibility for traffic approaching from the <br />north and west. The view is obstructed by other business buildings <br />. and by the new concrete wall that's being put up by the Minnesota <br />Highway D~partment. <br /> <br />Signs already existing at businesses southeast of Riverview are <br />almost on the highway; they have the added advantage of being level <br />with the highway. The distance factor to Riverview Sports is <br />increased by the higher elevation and the footage of an additional <br />service road. If the sign is put up on the proposed site, it <br />should be readable to passing traffic. If it is moved back farther <br />from the highway, or made smaller, it will not be effective. <br /> <br />. <br /> <br />Also, if the sign were to be moved back, it would be located in my <br />existing driveway. That area needs to remain unblocked in order <br />to provide an adequate turnaround space for cars and trucks pulling <br />trailers, and for semis. The parking area would also be decreased. <br /> <br />The existing sign poles for my business are located on the most <br />strategic spot on my property. I would like to keep a sign on that <br />same spot. The new sign would be attractive. It would be lower and <br />therefore safer than the existing poles. The sign at the present <br />location would not obscure other businesses. <br /> <br />Since the service road in front of the business comes to a dead end, <br />it carries a very limited affiount of traffic. Erecting a new sign <br />on the same location as the old one should not be detrimental to <br />the service road traffic. <br /> <br />The square footage of the sign is not unreasonahle. Several businesses <br />similar to mine in the northern metro area have very large signs and <br />display more individual product signs and logos. I have tried to <br />keep my sign simple and uncluttered. The Suzuki portion of the sign <br />is required by Suzuki; that corporation sets the sign style and size <br />that I have to display. <br /> <br />. <br /> <br />~ <br />