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<br />Introduction <br /> <br />BELOW32, Inc. is a company steeped in traditional business principles, but <br />revolutionary in its approach to be the preeminent indoor/outdoor sports venue in <br />the United States. <br /> <br />. Customer Service <br />. Accessibility <br />. Value <br /> <br />The concept materialized out of the Founder's twenty-five plus years of <br />experience as a sports enthusiast and Ski Area General Manager. His <br />investigation of the concept feasibility resulted in the creation of BELOW32, Inc. <br />What he found was startling in its overall context, but not surprising based on <br />changing recreational customer needs and objectives. Mr. Draeger then <br />assembled a team to direct the BELOW32, Inc. concept to its present position in <br />the overall plan. <br /> <br />Ski Industry <br /> <br />The Alpine Ski Industry is currently a non-growth industry, consisting primarily of <br />small, family oriented businesses (although corporate consolidation is now <br />occurring, e.g. American Ski Corp.). Alpine Ski areas have ignored fundamental <br />business principles and customer service issues, and created adversarial <br />relationships while driving up customer per visit dollars. In the past, ski areas <br />have ignored snowboarding, the fastest growing segment in the industry, just as <br />they have ignored the demographics of the paying customers, their needs, <br />wants, and ability to spend. Even though the industry and its customers are <br />diametrically opposed, Alpine Skiing is now, and will continue to be, a viable <br />winter sports activity, despite reduced or static participation and growth. <br /> <br />Snowboarding, however, has experienced explosive growth in recent years. Ski <br />Areas are now trying to capitalize on growth segments with minimal success. <br />(Destination resorts are doing a reasonable job in this regard; while local and <br />regional facilities lag far behind.) Understanding the customer is still a foreign <br />concept to most operations. Most facilities are not customer friendly, challenging <br />or aesthetically appealing to the major growth segments of recreational sports. <br />The recreation business continues to concentrate on operations rather than <br />promotion, customer service, aesthetics and value pricing. The process and <br />preparation requires updating to create the ultimate facility and the total customer <br />satisfaction guests demand. <br /> <br />CONFIDENTIAL - BELOW32, Inc. <br />