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<br />OPPORTUNITIES THREATS <br /> <br />. New retail and business uses . Competing retail both locally <br />. New customer base (internal) and from surrounding <br />. Rehabilitation of existing communities (external) <br /> buildings . Lack of commuter rail stop in Downtown <br />. More public gathering spaces for . Possible bypass of Highway 10 <br /> social activities . Continued expansion of <br />. Outdoor dining Otsego/Highway 101 area <br />. Blank slate north of railroad tracks . Traffic issues (congestion, <br />. More riverfront development increased traffic, crossing <br />. More access to River Highway 10, etc) <br />. Tie north and south areas . Value of housing stock going down <br /> together . Land speculators (buying homes and <br />. More residential renting them until they can put together <br /> development large enough parcel to develop on) <br />. Moving west of Downtown to . Economic fluctuations in general <br /> develop . Noise (Highway 10 and railroad) <br />. Enhance Heinke Center . Not leasing out existing retail in new <br />. Current redevelopment efforts lend redevelopment projects <br /> credibility to outside investors . Land locked for River access/trail <br />. North Star Rail and depot . Market saturation <br /> location . Raising rents for existing businesses <br />. Screen railroad tracks and create . Through traffic <br /> buffers . Increasing land acquisition costs <br />. Put in trail system along the . Changes in eminent domain laws <br /> River . Fear of change <br />. Promote an authentic Downtown . Construction stress on existing businesses <br />. Incubator businesses . Lifestyle to support Downtown <br />. Corridor to cross Highway 10 and (convenience, price vs. nostalgia, lack of <br /> railroad tracks interest and lack of wanted/needed <br />. Attract more residents to live services) <br /> Downtown . Cost to upkeep aging real estate <br /> . Interest in viable business that wants to <br /> expand (no are to expand to Downtown or <br /> viability is no longer there since interest <br /> has moved elsewhere in the communit <br /> <br />Note: <br />1. Items highlighted in bold under Opportunities are things we need to look to do in the <br />future and takes into account our strengths and weaknesses as we move forward. <br /> <br />2. Items highlighted in bold under Threats are things we need to address to stay <br />competitive. <br />