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<br /> <br />Downtown Business Marketing Plan <br />Keeping Downtown "Open for Business" During Construaion <br /> <br />Purpose <br /> <br />The purpose of this plan is to provide a structure and organization for downtown business <br />marketing efforts with target audiences throughout various construction projects happening <br />downtown Elk River, which are projected to last from Spring 2006 through Fall 2007. <br /> <br />Construction Timeline <br /> <br />The Bluffs of Elk River Construction. ............. . Spring 2006 through Summer 2007 <br />Jackson Place Construction. . .. . .. . .. . .. . .. . .. . .. . . ..Summer 2006 through Fall 2007 <br />The Bank of Elk River expansion project. . . . . . ..Spring 2006 through Spring 2007 <br />Rivers Edge Commons Park construction. . .. . . . Summer 2006 through Fall 2006 <br /> <br />Target Audiences & Marketing Goals <br /> <br />Target Audience <br />Elk River residents <br />Non-resident customers <br />downtown (those who <br />work in Elk River or <br />other current <br />downtown shoppers) <br /> <br />Marketing Goal <br />Retain current downtown customers <br />Same as above <br /> <br />Marketing Tools <br /> <br />Tool <br />Ads <br /> <br />Description <br />Place ads in the Elk River Star News (print ads and <br />ads on their Website) stating that all downtown <br />businesses are open for business (include the best <br />ways for customers to travel and park downtown) <br /> <br />Signage <br /> <br />-Many traffic signs directing downtown customers <br />of parking and traffic issues <br /> <br />-"Downtown is open for business" signs in <br />locations such as on the Kemper Drug building <br />facin H 10 and other ke locations <br /> <br />Timing <br />Weekly during <br />traffic rerouting & <br />bi-monthlyor <br />monthly for <br />duration of <br />construction <br />Spring 2006 <br />