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<br />(3) The literal aoolication of the orovisions of this article would deorive the <br />oetitioner of riqhts enioyed bv the other orooerties in the same district <br />under the terms of this article. <br /> <br />The City's Ordinance recognizes the need for more signage for properties <br />with large frontages and allows a second freestanding sign for commercial <br />properties in excess of 300 feet of frontage. The subject property has well <br />over 2,000 feet of frontage. The amount of signage the applicant is <br />requesting is proportionate to the size of the site. <br /> <br />The ordinance did not anticipate our situation. The Elk River Ford-Dodge- <br />Jeep site has over a quarter of a mile of frontage on Highway 10 and nearly <br />900 feet of frontage on 171 st and 173rd Avenues. If we are allowed the <br />signage requested, the subject property would still have the least intensive <br />signage of any developed commercial area along Highway 10. <br /> <br />(4) The soecial conditions and circumstances are not a consequence of the <br />oetitioner's own actions or inactions. <br /> <br />The need for the variance on signage is a consequence of having an <br />unusually large parcel with an unusually large amount of frontage. The fact <br />that we are not dividing the land into smaller parcels should not be <br />determinative of the issue. The applicant owns adequate land for the planned <br />uses, and should not be penalized because those uses are proposed to be <br />housed in one principal building and one accessory building on the same lot. <br /> <br />(5) The variance will not be iniurious to or adversely affect the health. safety. <br />or welfare of the residence of the city or the neiqhborhood wherein the <br />orooertv is situated and will be in keeoinQ with the soirit and intent of this <br />article. <br /> <br />Not only will applicant's request not result in adverse safety <br />consequences, but, on the contrary, clearly marked entrances and signage <br />large enough to identify the businesses well in advance of having to initiate <br />turn movements, will improve safety in the area. This is especially true if the <br />applicant is compelled to relinquish direct access to Highway 10. There are <br />no residential areas adjacent to the property, so that is not an issue. Lastly, <br />the programmable message center will not incorporate rotating or flashing <br />lights that could distract motorists. The requested signage will be a safety <br />plus, not a negative. <br /> <br />B. Delaved Second Phase of Plat. <br /> <br />Elk River Ford-Dodge-Jeep and LeFebvre Companies are cooperating <br />with the second phase of the requested plat. The second phase will include <br /> <br />3 <br />