3.2. BASR 04-11-2006 - Laserfiche WebLink

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Board of Adjustments / V 06-02 April 11, 2006 Page 2 . Overview The applicant is proposing to expand the existing car dealership. Part of the expansion is installing new signage and relocating existing signage. The zoning code allows one freestanding sign per parcel. However, where a lot has more than 300 feet of street frontage, one additional freestanding is allowed. They may be placed no closer than 150 feet to any other freestanding sign on the same premises. Because the parcel has more than 300 feet of street frontage, the current ordinance allows two freestanding signs. The applicant has three freestanding signs along Highway 10. Based on review of the documentation available, staff believes that the existing Ford/Mercury sign and the Ford Truck sign were constructed in the 1980's and are grandfathered in at their current locations. The Chrysler/Plymouth/] eep /Dodge sign was constructed in 1990. The zoning interpretation at that time classified the Chrysler sign as a billboard. It was allowed because it was located on a different parcel than the other two signs. None of the signs can be interpreted as a billboard under the current ordinance. The property is being platted as one lot and a billboard has to be the principle use on the parcel. This is not the case today; Elk River Ford is the principle use of the parcel. Existing Signs . . Ford sign . Ford Truck sign . Chrysler sign 200 sq. ft. 50 sq. ft. 200 sq. ft. Proposed Signs . Ford sign . Chrysler sign . Message sign 200 sq. ft. 200 sq. ft. 200 sq. ft. Proposed Changes . relocating the Ford freestanding sign . removing the Ford truck sign . proposing a new freestanding changeable message sign . The total square footage of signage along Highway 10 will increase from 450 sq. ft. to 600 sq. ft. . The applicant is proposing three pylon style freestanding signs along Highway 10. In addition, the proposal is to remove the existing entrance on to Highway 10 and have the dealership's entrance on 171 st and 173rd Avenues. Both these entrance driveways will have a permitted 16 sq. ft. area identification signs as additional site signage. The applicant is proposing to move the existing Ford sign to the intersection of 173rd and Highway 10, keep the Chrysler/Plymouth sign at its current location, remove the Ford Truck sign and replace it with a readerboard/ changeable copy style pylon sign further south along Highway 10. s: \PLANNING\Case Files \2006\ Variance \ V 06-02 E R Ford\ V 06-02BA4-11.doc