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New Frontier Data designed and conducted an online survey to assess cannabis <br />consumer attitudes, perceptions, and consumption across legal and unregulated markets <br />in the United States. Survey themes included: cannabis use, purchasing behavior and <br />decision influencers, product preferences and expenditures, beliefs about cannabis, and <br />other consumption behaviors. U.S. adults who were not cannabis consumers were also <br />surveyed about potential future cannabis use, and beliefs and attitudes about cannabis, <br />and social and personal connections to cannabis consumers. <br />Sampling was demographically representative of the adult population in the United <br />States. Analyses were conducted among 4,358 cannabis consumers – respondents who <br />indicated that they consumed cannabis in the past, and will consume it again, as well as <br />1,176 non-consumers. The survey was conducted in Q1 2023. <br />CANNABIS CONSUMERS IN AMERICA 2023: PART 330 © New Frontier Data, All Rights Reserved. <br />Methodology <br />SURVEY OVERVIEW <br />Methodology Online Survey <br />Sample Size <br />Total Respondents 5,534 <br />Consumers 4,358 <br />Non-Consumers 1,176 <br />Fielding Dates February 17-26, 2023 <br />Mean Duration 16 minutes <br />Margin of Error <br />Consumers ±1.48% <br />Non-Consumers ±2.86% <br />Page 281 of 322