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KEY TAKEAWAYS 39© New Frontier Data, All Rights Reserved. <br />Access to forms of cannabis other than <br />flower and edibles remains limited for <br />many consumers, even in adult-use <br />states. As such, regulators should work <br />to ensure that a wider variety of cannabis <br />products are made available to consumers, <br />and existing operators who have focused <br />primarily on flower and edibles should <br />expand their product offerings to reach <br />new consumers, as well as providing existing <br />consumers with additional product options. <br />A majority of cannabis consumers <br />use the product for both medical and <br />recreational purposes. This underscores the <br />need for product development that focuses <br />on delivering specific effects, such as boosting <br />energy or relieving pain, and understanding that <br />one consumer may seek several distinct effects <br />in different contexts. brands should invest <br />resources in understanding the constellation of <br />desired effects among their target users to be <br />able to deliver across many potential use cases. <br />Unwinding, pain management, and <br />aiding sleep have stabilized as the leading <br />reasons consumers report using cannabis. <br />With consumers and non-consumers alike <br />becoming increasingly comfortable openly <br />discussing cannabis use, it is likely some <br />individuals who do not currently use cannabis <br />but experience problems their friends and <br />loved ones commonly address with cannabis <br />will be persuaded to try using cannabis to <br />address pain, stress, or sleep disorders. <br />Despite expanding legalization, many <br />consumers still face limited access to <br />cannabis. Although 74% of Americans live in <br />states with legal adult-use or medical markets, <br />local regulatory restrictions and geographical <br />distribution of dispensaries result in barriers to <br />fully participating in the legal market for some, <br />especially outside major metropolitan areas. <br />A majority of cannabis <br />consumers use the product <br />for both medical and <br />recreational purposes. <br />Page 245 of 322