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SoURCINg & SPENDINg 29© New Frontier Data, All Rights Reserved. <br />Among consumers who always or usually <br />source from the same cannabis business. <br />Among consumers who source from <br />different cannabis businesses. <br />I am familiarwith it The location isconvenient The sta isknowledgeable They carry theproducts I want They oer greatdiscounts Convenientpaymentoptions <br />Customerloyalty rewardsprogram <br />58% <br />48% <br />36%35% <br />25%24%22% <br />Take advantage of <br />promotions at <br />dierent stores <br />Visit dierent <br />businesses based <br />on what is near me <br />Try somewhere new <br />/check out <br />unfamiliar businesses <br />Find speciļ¬c <br />products/strains <br />not available <br />at every source <br />54%44%35%33% <br />Business Loyalty Reasons <br />Business Switching Reasons <br />Page 235 of 322