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MoTIVATIoNS FoR USE 13© New Frontier Data, All Rights Reserved. <br />70%of current consumers say that their cannabis use helps them achieve a specific objective. <br />Primary Reason <br />for Use 46% <br />UNWINDING <br />relaxation / stress / anxiety <br />21% <br />MEDICAL <br />treating pain / a medical condition <br />11% <br />SLEEP <br />Relaxation <br />Pain management <br />Reducing anxiety <br />Stress relief <br />Falling asleep <br />Improving sleep quality <br />Enjoying social experiences <br />Increasing overall wellness <br />Treating a medical condition <br />Making normal tasks more interesting <br />Stimulating creativity <br />As a healthier alternative to other behavior <br />19% <br />17% <br />14% <br />12% <br />6% <br />5% <br />5% <br />4% <br />4% <br />2% <br />2% <br />2% <br />Activities While/After Consuming <br />56%52%45%37%36%35%33% <br />Watching video/TV/moviesat home <br />Listening to music athome Sleeping <br />Browsing theinternet orsocial media Eating <br />Spending timewith family/partner <br />Socializing atsomeone'shouse <br />22%25%25%29%30%32% <br />Drinkingalcohol Spending timein nature Having sex Cooking Housecleaning/chores Playingvideo games <br />Page 219 of 322