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reliable dosing. <br />2. Sophisticated Social Appeal: The use of matte textures, premium materials, and <br />strategic holographic accents provides the high-design "anti-cringe" appeal required by <br />Gen Z for visual representation and social currency. <br /> <br />6.2. Actionable Recommendations <br /> <br />The rebranding initiative should proceed with an emphasis on the highest-growth categories <br />to maximize initial impact and return on investment: <br />1. Immediate Design Mandate: Implement the minimalist design toolkit (Section IV), <br />strictly enforcing the use of matte black/neutral bases, metallic/holographic accents, and <br />functional typography. Eliminate all designs that utilize overly bright or cartoonish color <br />schemes immediately. <br />2. Prioritized Phased Rollout: Begin the packaging overhaul with the highest-growth <br />formats favored by the target cohort: Vapor Pens, Pre-rolls, and functional Edibles. This <br />focuses immediate resources where the demographic alignment is strongest. <br />3. Technological Integration: Mandate the inclusion of QR codes on all new packaging to <br />provide instant access to COAs and product guidance, fulfilling the consumer <br />expectation for transparency and control. <br />4. Sustainability Commitment: Publicly commit to and initiate the transition to sustainable <br />packaging materials (e.g., compostable, biodegradable) and use "sustainable" labeling to <br />align with the core values of the 21–36 consumer. <br />Works cited <br />1. You're Branding Cannabis Wrong. Here's How to Fix It., accessed October 28, <br />2025, <br />https://cannatechtoday.com/youre-branding-cannabis-wrong-heres-how-to-fix-i <br />t/ <br />2. The demographics of cannabis consumers - Headset.io, accessed October 28, <br />2025, <br />https://www.headset.io/industry-reports/a-look-at-cannabis-consumer-demogra <br />phics-in-2023 <br />3. Who's Really Buying Cannabis in 2025? (Spoiler: It's Not Who You Think), accessed <br />October 28, 2025, <br />https://hybridmarketingco.com/cannabis-emerging-demographics/ <br />4. Custom Cannabis Bags: Which Colors Convert in Dispensaries - PackagingBest, <br />accessed October 28, 2025, <br />https://www.packagingbest.com/which-colors-are-eye-catching-for-cannabis-p <br />ackaging/ <br />Page 204 of 322