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and digital platforms.20 Typefaces should be chosen to emphasize functional benefits <br />(e.g., Sleep, Focus, Relief), a strategy proven effective by brands like Dosist.13 <br />● Illustration: If illustrations are used, they should retain a minimalist, line-drawn style.21 <br />Brands may experiment with subtle, non-cartoonish on-trend techniques, such as "noisy <br />gradients" or 1980s-influenced color schemes, to provide a modern visual edge that <br />appeals to Gen Z and Millennials without compromising the overall sophisticated <br />aesthetic.21 <br />The following toolkit outlines the mandatory aesthetic parameters for the rebranding initiative: <br />Aesthetic Branding Toolkit for the 21-36 Segment <br /> <br />Design Element Recommended <br />Approach <br />Justification for <br />21-36 Appeal <br />Compliance/De-Ri <br />sking Benefit <br />Primary Color <br />Base <br />Matte Black, <br />Charcoal, Deep <br />Navy, <br />White/Neutrals <br />Sophistication, <br />Modernity, <br />Premium Contrast 4 <br />Avoids <br />"youth-appealing" <br />vibrant/neon colors <br />8 <br />Accent Finishes Holographic/Foil <br />Stamping (Gold, <br />Copper, Bronze) <br />High-End Look, <br />Visual Pop, Luxury <br />Feel 4 <br />Elevates perception <br />away from <br />low-cost, budget <br />items <br />Texture/Material Soft-Touch Matte <br />Laminate, Rigid <br />Boxes, Sustainable <br />Materials <br />Tactile Premium <br />Experience, <br />Perceived Value 18 <br />Aligns with <br />Millennial/Gen Z <br />values (e.g., dislike <br />of "cheap plastic <br />jars") 9 <br />Messaging Clean, legible <br />typography; Focus <br />on functional <br />benefit (Sleep, <br />Focus, Relief) <br />Clarity, <br />Consistency, <br />Function over <br />"High," Practical <br />Wellness 3 <br />Supports required <br />warning recall and <br />appropriate health <br />claims 12 <br /> <br />V. Strategic Implementation and Future-Proofing <br />Page 201 of 322