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demographics, sees a comparatively lower preference rate among younger generations <br />(42% for both Gen Z and Millennials) than among Baby Boomers (50%).2 This structural <br />preference for value-added products (vapes, edibles, pre-rolls) over raw flower dictates <br />that packaging must elevate the perceived value and function of the packaged product. <br /> <br />2.3. The Age-Based Consumption Dichotomy: Justifying the Pivot <br /> <br />The current brand aesthetic, likely designed to appeal broadly or to older, traditional <br />consumers, fails precisely because it ignores the functional needs of the 21–36 demographic. <br />The dichotomy in consumption habits provides the strongest justification for the branding <br />pivot: <br />The 50+ segment is split between Baby Boomers who maintain a high preference for Flower <br />and the Silent Generation, who exhibit a general aversion to inhaled products, directing 40% <br />of their spending toward non-inhaled, wellness-adjacent formats like Tinctures and Capsules.2 <br />These products require packaging that inherently communicates trust, medical utility, and <br />straightforward guidance.4 <br />In contrast, the 21–36 group demands convenience, predictability, and a reflection of a <br />modern, normalized lifestyle. The high prevalence of sophisticated, pre-packaged, and <br />discreet formats in their purchasing repertoire necessitates packaging that conveys high-end <br />technology, precise function, and clinical reliability. This structural shift in product preference <br />confirms that branding associated with abstract, recreational color schemes and <br />unsophisticated design—which may appeal to traditionalists seeking raw flower—actively <br />works against the modern consumer’s desire for control and high-quality packaged goods. <br />The following comparative summary highlights the differing strategic requirements for each <br />consumer group: <br />Comparative Product Preference by Age Group (2023 Data) <br />Age Group Primary <br />Motivation/Focus <br />Key Product <br />Preferences <br />Branding <br />Implication <br />21–27 (Gen Z) Novelty, Social <br />Appeal, Anxiety <br />Relief, Alcohol <br />Substitution <br />Vapor Pens (20%), <br />Edibles, Infused <br />Beverages <br />Technology, Clean <br />Aesthetics, Novelty <br />Accents, <br />Anti-Cringe <br />Lifestyle <br />Page 196 of 322