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medically motivated senior population. <br /> <br />1.2. Key Findings Overview <br /> <br />Data collected on the 21–36 consumer profile mandates a complete realignment of product <br />presentation and messaging: <br />● Product Preference: Younger consumers prioritize modern, convenient, and functional <br />formats. This cohort shows strong adoption of Vapor Pens (20% for Gen Z, 21% for <br />Millennials) and packaged convenience items like Pre-rolls, with Millennials dominating <br />45% of the pre-roll market.2 Edibles and beverages are also preferred formats, valued for <br />controlled, low-dose delivery.3 The packaging architecture must, therefore, reflect <br />technological sophistication and product consistency rather than abstract recreational <br />themes. <br />● Aesthetic Shift: Brand appeal in this market is driven by sophisticated, understated <br />design. The preferred aesthetic is minimalist, utilizing matte textures, elegant typography, <br />and strategic metallic or holographic accents.4 This approach achieves an "air of <br />sophistication" that contrasts sharply with the "overly saturated packaging designs" <br />common in budget segments.6 <br />● Compliance & Sustainability: The move toward sophistication is intrinsically linked to <br />regulatory safety and value alignment. Regulatory bodies strictly prohibit <br />"youth-appealing" features, which often include bright colors and designs mimicking <br />candy.8 By adopting a minimalist, neutral, and premium aesthetic, the brand minimizes <br />compliance risk. Furthermore, sustainability is a core value for this demographic, with <br />over 72% of consumers preferring eco-friendly packaging.9 Integrating sustainable <br />materials and communicating these values is now a fundamental requirement for building <br />brand loyalty. <br /> <br />II. Demographic Segmentation and Consumption <br />Profile (Ages 21–36) <br /> <br />This consumer group, encompassing Gen Z and Millennials, represents the primary growth <br />engine of the legal cannabis market, demonstrating purchasing habits and motivations <br />significantly different from previous generations. <br />Page 194 of 322