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Division: Senior ProgramsCompleted by: Natalie and JeffDate: 6/17/2025Performance Measure 2022 Actual 2023 Actual 2024 Actual 2025 Estimated 2025 YTD 2026 ProjectedMemberships 574 629 570 625 533 575Activity Center Attendance 14,487 16,662 17,550 16,500 8,491 18,000 Effective membership program and eventsPromote online registration for all activities and allow membership renewal via phone.Analyze current membership program to determine needed adjustments to function most productively in the facility - Implement needed adjustments to membership and activity fees to meet financial standards. Survey members and consider auto renewal.Increase marketing efforts to spur engagementEngage in program and facility analysis to determine ideal program offerings within available resources that will engage and serve the community.Balance recreation programs that are offered as a service with programs that produce revenue.Ensure that community members are aware of senior center programs and opportunities.Efficient membership and program registrationPerformance Measures & Goals for 2026Division Goal Goal Objective/TaskIncrease access to public recreationFiscal responsibility of public fundsPage 30 of 42