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Division: <br />Completed by: <br />Date: <br />Performance Measure 2022 Actual 2023 Actual 2024 Actual 2025 Estimated 2025 YTD 2026 Projected <br />Guest Count 285,953 267,312 293,170 290,000 136,444 295,000 <br />Basket Size <br />(Avg. Sale per Guest $29.68 $29.80 $29.42 $29.00 $31.16 $29.00 <br />Gross Profit % <br />(cost of good/revenue)28%28%29%28%30%28% <br />Labor Costs % <br />(cost of labor/revenue) <br />Rev. Calc. Method eff. 2025)12.76%14.04%13.56%14.00%13.67%14.00% <br />Net Profit % <br />(total expenses/revenue)12.10%10.95%11.00%11.04%12.00% <br /># of Deliveries 318 326 505 1,000 230 1,000 <br />Promote community value of liquor operations <br />Improve delivery sales and service offerings <br />Recruit and retain staff <br />Promote a unified "message" paired with liquor transfers and a better knowledge of where consumer <br />dollars go. Make your community Shine has grown year over year. <br />Facilitate events to boost community engagement through educational tastings, wine clubs, "No & Low" <br />tastings for non-alcoholic and low-calorie options, etc. Leverage the FT Center Overlook Lounge as an <br />Emporium venue. <br />Leverage eCommerce site through City Hive. Add Northbound to deleveries <br />Promote Hemp-based THC product offerings Promote the new sales category and educational awareness videos such as THC 101. <br />Increase user engagement through events at the FT <br />Center <br />Explore new strategies to recruit and retain liquor store employees. <br />Performance Measures & Goals for 2026 <br />Liquor <br />Joe Audette <br />Division Goal Goal Objective/Task <br />July 11, 2025 <br />Page 26 of 42