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25 <br />DOWNTOWN <br />Downtown will continue to evolve into the center of the city’s identity, offering year-round activities, commerce, and connections with friends and neighbors. <br />Downtown Elk River has a strong foundation in which to build on. In leveraging <br />its many assets - the business community, Rivers Edge Commons, year-round <br />activities, and highway visibility - downtown will further assert itself as the <br />destination center of the city. <br />Improvements to the street and sidewalk will provide a public realm that both <br />compliments downtown businesses, while creating flexible space for events <br />to naturally expand into. Targeted and strategic redevelopment will expand <br />existing street activity, while offering more places to work and live. Similarly, as <br />improvements to the river are incrementally accomplished, new development <br />will be drawn to the views and access of the river. Elsewhere, events and <br />activities will continue to grow, offering families, residents, and visitors more <br />things to do together throughout the year. <br />Access into and around downtown will be enhanced by carefully implemented <br />improvements along Main Street and Jackson Avenue. Strategically located <br />gateway projects will provide people “loop backs” through downtown, <br />addressing the challenges of a linear downtown, hemmed in by the highway <br />and river. <br />Page 95 of 157