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40 <br />DEVELOPMENT <br />Action Timing Lead (L) / Support (S) <br />1. Develop the City Owned Lot <br />Solicit and pursue development of the city-owned parking lot along Main Street <br />Priority <br />(L) Community Development, HRA, EDA <br />(S) Engineering, Public Works <br />2. Continue Supporting Existing Businesses <br />Continue to support existing businesses by establishing programs such as: <br />• Façade improvement program <br />• Business improvement grants <br />• Business spotlight program <br />Ongoing <br />(L) Community Development, HRA, EDA <br />(S) Engineering, Public Works <br />3. Prepare for private redevelopment <br />• Proactively rezone Uptown to allow for denser residential and commercial mixed use <br />• Establish general development partnership processes and outcomes expectations, for redevelopment within Downtown and Uptown <br />• Case-by-case evaluation of city site acquisition, preparation, and sale <br />Ongoing <br />(L) Community Development, HRA, EDA <br />(S) Engineering, Public Works, Private Property Owners, Private Developers <br />4. Market & Advertise Downtown <br />In partnership with DERBA and area Chambers, continue to market and champion downtown for businesses, activities, and investment <br />Ongoing <br />L: Community Development, DERBA <br />(S) Elk River Area Chamber of Commerce <br />5. Attract Specialty Users <br />Begin attracting uses downtown such as a grocer and boutique hotel (see Appendix B) <br />Priority / Ongoing <br />(L) Community Development, HRA, EDA <br />(S) DERBA <br />1 <br />2 <br />22 <br />2 <br />3 <br />3 <br />4 <br />5 <br />5 <br />IMPLEMENTING THE PLAN <br />Development <br />Priority= 0 -2 Years <br />Near Term= 2-5 Years <br />Med. Term= 5-10 Years <br />Long-Term= 10+ Years <br />Ongoing= Periodically / Opportunity-Driven <br />Page 110 of 157