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33 <br />The riverfront holds the potential to be an even more significant amenity for <br />downtown, and a stronger part of its identity. Downtown has made several <br />improvements to leverage the water to draw people and activity to downtown, <br />yet could benefit greatly from even more investment. Establishing a signature <br />public riverfront edge could become a defining feature within downtown, and <br />offer a unique amenity in which to draw more activity, people, and private <br />development interest. <br />Such a space should be a gathering spaces for families, employees on a lunch <br />break, friends meeting for coffee, or shoppers looking for a brief respite. The <br />naturalized edge offers year-round views of the water, while providing flexible <br />programming space that compliments commercial and event activity within <br />the redesigned Main Street and Jackson Avenue. <br />Expanding publicly-accessible space along the riverfront will be a multi-year, <br />multi=phase approach, with strong partnerships and collaboration with current <br />and future property owners. While the city can take some initial steps today, <br />property owners and other stakeholders will be necessary partners to build this <br />amenity. <br />THE RIVERFRONT <br />Downtown’s public riverfront will be a local and regional draw, while offering a unique place to rest, play, and gather that supports Downtown. <br />Page 103 of 157