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The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community <br />engagement that encourages and inspires prosperity <br />[ITEM_HEAD] <br /> <br />Request for Action <br /> <br />To <br />Planning Commission <br />Item Number <br />4.3 <br /> <br />Meeting Date <br />April 22, 2025 <br />Prepared By <br />Zack Carlton, Community Development Director <br /> <br />Item Description <br />Ordinance: Permit Off-Premise City-Owned <br />Advertising Signs, City of Elk River <br />Reviewed by <br />Chris Leeseberg <br /> <br />Action Requested <br />Recommend, by motion, approval of an ordinance allowing off-premise advertising signs for government <br />facilities. <br /> <br /> <br />Background/Discussion <br />City staff have been working with the city attorney to find a solution within our existing ordinance that would <br />allow the city to place a sign advertising events and activities at the Furniture and Things Community Event <br />Center. The ordinance classifies any sign that is not on the same property that it is promoting as an off- <br />premise advertising sign - a billboard. <br /> <br />Billboards generally advertise off-premises businesses for a fee and operate as a for-profit venture. They are <br />also meant to be seen from a long distance away, which leads to their large size and configuration, and <br />preferred location along major highways. <br /> <br />The proposed ordinance would allow off-premises signs that advertise activities at government facilities. The <br />draft ordinance also limits the sign size to 10-feet tall and 100 square feet. The ordinance is also written to <br />limit the scope by linking the sign to a facility that does not have direct access to a public street. <br /> <br />Financial Impact <br />None <br /> <br />Mission/Policy/Goal <br />Appropriately govern in an ever-changing environment. <br /> <br />Attachments <br />1. Proposed Ordinance Amendment <br /> <br /> <br />Page 32 of 34