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The Elk River Vision <br />A welcoming community with revolutionary and spirited resourcefulness, exceptional service, and community <br />engagement that encourages and inspires prosperity <br /> <br />Request for Action <br />To <br />Economic Development Authority <br />Item Number <br />7.2 <br />Meeting Date <br />April 21, 2025 <br />Prepared By <br />Brent O'Neil, Economic Development Director <br />Item Description <br />Marketing Committee <br />Reviewed by <br />Cal Portner <br />Action Requested <br />Designate, by motion, a temporary marketing committee and assign 2–3 members to the committee. <br />Background/Discussion <br />For 2025, the EDA budgeted $10,000 to explore and plan more targeted destination marketing efforts, with <br />the potential of developing a bona fide Destination Marketing Organization (DMO) in 2026. DMOs generally <br />take on marketing efforts to attract daytime and overnight visitors and consumers to a community. DMOs <br />may be likened to a convention and visitors bureau; however, they may have varying missions, and DMOs are <br />often a subset of a government unit, rather than an outside organization. A main role of this committee would <br />be to work through research, benefits, costs, and implementation of a more structured destination marketing <br />effort and whether the pursuit of a formal DMO is desirable. <br />In addition, it is anticipated that the committee will look at the marketing program in general for the EDA <br />ahead of the 2026 budget planning cycle and make recommendations on marketing strategy. <br />Financial Impact <br />N/A <br />Mission/Policy/Goal <br />Support commercial growth. <br />Attachments <br />None <br />Page 16 of 22