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Overcoming Challenges <br />AMI PROJECT <br />Challenge: User engagement with communications. <br />Action: <br />•Communicate project details clearly and often <br />using various channels. <br />•Continually update and promote the website FAQ <br />page. <br />•NEW: Utilized call capture and a direct mail <br />postcard. <br />Result: We confirmed reach of over 500 residential <br />water customers in under two weeks where <br />previous efforts did not result in engagement. <br />PRESENTED AT MEETING - ERMU COMMUNICATIONS DEPT.