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<br />II. Products & Services <br />Products and/or service categories: <br /> Consumables (edibles, beverages, flower, etc.) <br /> General merchandise (accessories) <br /> Educational classes/trainings/sampling events <br />III. Marketing Plan <br />Cannabis Marketing Overview <br /> Market Research and Analysis <br />o Identify demographics and target audiences. <br />o Identify competitors for geofencing marketing. <br />o Build on tourism or individuals who do not have an accessible cannabis retailer. <br /> Branding and Positioning <br />o Define unique products, sustainability, local suppliers, and other individual elements to add to <br />the brand. <br />o Establish the official brand while taking the current THC brand and Elk River Liquor Store <br />brands into consideration. <br /> Digital Marketing Strategy <br />o Obtain domain and develop website plan. <br />o Research current SEO for cannabis retailers in Minnesota and set our SEO ranking goal. <br />o Incorporate email marketing in our current system. <br />o Create social media profile generation plan and content management plan. <br />o Utilize mobile ads and geofencing. <br /> In-Store Experience <br />o Work with staff to plan and market grand opening. <br />o Work with staff on campus and in-store signage and displays. <br />o Work with staff on a possible loyalty program. <br />o Work with staff on educational events, series, and tools. <br />o POV walkthroughs of what to expect, product information, and the experience. <br /> Local Advertising <br />o Discuss with staff attending local community events and sponsorships. <br />o Incorporate billboards, newspaper, guerilla marketing, direct mailers, and other avenues into <br />the general marketing plan. <br /> Public Relations <br />o Press release announcing the store opening to local media outlets. <br />o Work with community voices on reviews and influencer marketing. <br /> Promotions and Discounts <br />o Work with staff on any customer deals, loyalty points, coupons, special holidays (4/20) and <br />more opportunities. <br /> Compliance <br />o Stay up to date with local laws, regulations, and online laws for cannabis advertising (Meta, <br />Google, YouTube, etc.) <br /> Staffing <br />o Make decisions on these additions with the status of the communications staff and their <br />workload. <br /> Current Hemp-Derived THC Brand <br /> <br />5 <br /> <br />