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Division: <br />Completed by: <br />Date: <br />Performance Measure 2021 Actual 2022 Actual 2023 Actual 2024 Estimated 2024 YTD 2025 Projected <br />Total number of productions 69 72 89 100 39 100 <br />YouTube views 9,180 12,600 37,309 30,000 27,153 17,000 <br />YouTube impressions 71,600 92,700 562,167 500,000 489,672 100,000 <br />Facebook followers n/a 5,269 7,405 8,000 7,499 9,000 <br />Facebook Page Visits n/a 27,638 53,100 30,000 20,600 50,000 <br />Facebook total reach n/a 190,141 605,334 425,000 399,313 250,000 <br />Performance Measures & Goals for 2025 <br />Communications <br />Tina Allard, City Clerk <br />Division Goal Goal Objective/Task <br />Market Furniture and Things Center <br />Market Liquor Operations <br />Design and execute dedicated communications campaigns across multiple media platforms for city <br />programs and educational campaigns. <br />Enhance community awareness of city functions and <br />amenities <br />Public education <br />Unified messaging to build public trust and transparency <br />Graphic design services <br />Work with departments to ensure the delivery of internal and external communications is united and <br />consistent with the city message, brand, tone, and vision. <br />Photography, signage, logo creation, design creation, and brand consistency throughout each program. <br />Distribute public service announcements, notices, and educational videos though various media tools. <br />Page 33 of 38